WEDNESDAY July 23, 2025
By Adam Ihucha
The Tranquility News Correspondent, Tanzania
Tanzania’s multi-billion-dollar tourism industry has gained significant global recognition, thanks to one of its leading tour companies for scooping the world’s most prestigious award.
Jackpot Safaris, with its base in Arusha, has been declared winner of the Trip Advisor’s Travellers’ Choice Awards 2025, raising the country’s profile as the premier tourism destination.
Travellers, through their reviews to the Trip Advisor, have overwhelmingly chosen Jackpot Safaris, as the Best of the Best in organising unforgettable safaris, underscoring the company’s persistent excellence in service provision.
The overarching goal of the annual Travellers’ Choice Award, through the world’s leading travel advisory platform, is to acknowledge, reward and celebrate excellence of travel and hospitality outfits and facilities across the globe, basing on the travellers’ views.
“From all of us at Tripadvisor, (receive) congratulations on your achievement. Winning a Travellers’ Choice or Best of the Best Award isn’t easy. It speaks to the exceptional hospitality you provide everyone who takes your experience. Take a moment to celebrate your hard work. You deserve it!” The organisers write to Jackpot Safaris.
“We’re incredibly honoured to receive the Traveller’s Choice Award 2025,” the Jackpot Safaris Managing Director, Mr Andrew Malalika, commented.
Mr Malalika added: “A heartfelt thank you to all of our wonderful guests for your trust, support, and feedback as well as our Jackpot Safaris’ team for your painstaking hard work, passion, and dedication. Trust me; this achievement would not have been possible without you all.
“As the tourist season is unfolding and skies are clearing, we look forward to welcoming you to our beautiful country, Tanzania, Jackpot Safaris will be here to host you, your friends and families,” he said.
Secret behind the triumph
Jackpot Safaris, a deserving recipient of the Travellers’ Choice Award 2025, has truly distinguished itself by offering authentic, locally driven safari experiences in Tanzania.
Unlike traditional tourists’ guides, their team consists of passionate locals deeply connected to the land.
This connection allows them to offer an enriched perspective, sharing stories, cultural nuances, and insights into the natural world that only those with deep roots in Tanzania can provide.
The guides’ profound love and respect for their homeland create a safari experience that is both immersive and memorable, enabling travellers to explore Tanzania’s breathtaking landscapes and vibrant wildlife through the eyes of those who call it home.
Central to Jackpot Safaris’ philosophy is the creation of personalised adventures tailored to each traveller’s desires and pace.
Recognising that every visitor is unique, they meticulously craft each journey to ensure it aligns with individual interests and aspirations.
Whether one is seeking the thrill of a wildlife encounter, the tranquility of nature, or the blend of both, Jackpot Safaris strives to exceed expectations.
A heartfelt thank you to all of our wonderful guests for your trust, support, and feedback as well as our Jackpot Safaris’ team for your painstaking hard work, passion, and dedication. Trust me; this achievement would not have been possible without you all,” Jackpot Safaris Managing Director Andrew Malalika.
This dedication to individualisation enables travellers to forge their own path, creating memories that resonate with a personal level and ensure every safari is as distinctive as the person experiencing it.
Moreover, Jackpot Safaris stands out for its commitment to responsible travel and community support.
By ensuring every booking directly benefits local communities, the company fosters sustainable economic growth and promotes cultural preservation.
Their approach keeps financial benefits within Tanzania, empowering local communities and helping to maintain the environmental richness of the area.
This model of travel with impact does not only support sustainable tourism, but also ensures visitors contribute positively to destinations they explore, making their adventures meaningful beyond the immediate encounter.
Exceptional customer service is another cornerstone of Jackpot Safaris’ success.
From the initial inquiry to the final farewell, their team is dedicated to providing attentive, personalised service.
With their extensive local network, they are capable of offering premium safari experiences at fair prices, eliminating the need for middlemen.
This commitment to real service, coupled with a genuine passion for their work, creates an engaging and supportive travel experience.
Additionally, Jackpot Safaris is always prepared for handling unexpected situations, proving their reliability and ensuring peace of mind for every traveller.
Ultimately, their focus on sustainability, personalisation, and community impact solidifies their reputation as leaders in the safari industry and justifies their recognition with the Travellers’ Choice Award 2025.
Bio
Andrew Malalika, a visionary entrepreneur and passionate advocate for Tanzanian tourism, is the proud founder and Managing Director of Jackpot Safaris.
For almost two decades, alongside his supportive wife Esther and their three remarkable daughters—Helen, Queen, and America—Andrew has been a beacon of hospitality, extending a warm Tanzanian welcome to travelers from every corner of the globe.
Andrew and his family have dedicated themselves to fostering profound connections between their guests and the majestic land they call home.
Andrew’s love for Tanzania’s natural splendour was instilled during his formative years on the fringes of the Serengeti under the loving guidance of his grandfather.
It was here that he developed a deep and enduring bond with the land, along with an intimate knowledge of its ecosystems and people—an invaluable foundation for his future endeavours.
This connection manifests in the authentic, seamless, and safe adventures Jackpot Safaris offers, enriching each guest’s experience.
Whether witnessing the awe-inspiring spectacle of the wildebeest migration or savouring the serene beauty of a Tanzanian sunset, Andrew, with his family’s support, is dedicated to providing experiences that transcend the ordinary.
Their efforts ensure every safari is not just a trip, but also a cherished memory—a celebration of life, nature, and the indomitable human spiritΩ
